Driven by the creative direction and vision of founder Shaun Neff the Neff brand has quickly made a name for itself in the skate, snow, and street worlds with its wild colors, loud graphics and compelling brand partnerships. 2012 has proven to be a big year for Neff with the release of two landmark collabroations for the company—a first-ever, product partnership with Sesame Street including a line of shirts, hats and hoodies. And a massive artist partnership with globally renowned electronic music DJ, Deadmau5. CCS caught up with Shaun Neff this week at the brand's Southern California headquarters to discuss these projects and have a look at some of the upcoming product. Have a look.