CCS Behind The Cover

Behind The Design | Paul Rodriguez For Primitive

    December 4, 2012 | 1148 Views
    Few individuals in the skateboarding game hustle harder than Nike SB and Plan B pro, Paul Rodriguez. From contests and commercials to retail and TV, the man literally does it all. Which is why it comes as no surprise that his retail store, Primitive, has gone from humble sneaker shop to global apparel brand within just a few short years. Take a little stroll inside the Encino, California hub of the Primitive brand, see where it all started and get the low down on some of the latest designs from P-Rod himself in this special edition of Behind The Design.
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