I feel that the kickflip has way too much hype to the point where everyone does it. Which of the two looks better? A kickflip will always be more udner control and thus will look better, and can be steezed out or tweaked. A heelflip has to rotate away from you, which doesn't give you as much control over it given where you'r feet must be to get out of the way. So yeah, kickflip would look better, but I feel that a heelflip would set you apart, slightly, if at all.